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ALL STAR PRINTING PRESENTS
JUN
15
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from All Star Printing
The Way I See It
 

The Facebook Method

Here’s a humorous little story about the influence of social media that I thought you would enjoy:

Presently, I am trying to make friends outside of Facebook while applying the same principles.

Therefore, every day while I walk around, I tell everyone I meet what I have eaten, how I feel, what I have done the night before, and what I plan to do tomorrow night.

Then I give them lots of selfies of myself, as well as pictures of my family, my pets, foods that I ate, and photos of me gardening and relaxing in my pool. I also listen closely to their conversations, and I tell them I love them and frequently give them a thumbs up or a hug.

And believe it or not, it works! I already have three people following me: two police officers and a psychiatrist.

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Idea
Idea of the Week
Create Interactive Experiences through Sensory Design
DESIGNING FOR THE SENSES

Great art is experienced, not just seen, but often design is geared toward viewing only.

Consider how most design is caged by image – we “look” at design rather than sensing, feeling, or experiencing it. (Think of high-production, polished images flattened to social media, or framed artwork beneath sheets of glass in a gallery.)

What if you could change that, re-structuring your approach so that the primary aim of your designs was to engage or delight? Appealing to other senses can enliven your designs and shift your perspective toward a more immersive user experience.

Push Past Your Visually-Dominated Design Parameters

Here are three prompts to spark sensory engagement in your next piece.

1. Start with a Blindfold

Sometimes the visual so dominates our imagination that we need to shut down sight to allow our brain to explore other possibilities.

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When you have a theme in mind (like coffee or hiking), try placing yourself in similar environments (like a coffee shop or the woods) while sitting blindfolded for five minutes. Because you only have one center of attention, blocking out sight can help you tune in to sensory and emotional cues you might otherwise miss.

2. Design for a Sense of Taste

Food is a deep and defining part of our culture, playing a central role in our celebrations, sacraments, and satisfaction.

Experiment with bright colors of vegetables, abstract candlelit plates, or foods that carry heavy scent cues to trigger pathways to memory and awaken viewer emotion.

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3. Design the Feeling of an Idea

Neuroscience tells us we are emotional decision-makers, not rational spreadsheets.

How can you translate intellectual ideas into emotional realities for your audience? Incorporate visual cues to elicit strong reactions: shock, disgust, curiosity, intimidation, or a desire to touch, to name a few. Think of James Bond’s sleek Aston Martin or a heap of delicate moist bubbles floating in a luxurious hot bath. How do these visceral designs prompt a powerful gut reaction?

Before putting pen to paper, consider how you want your designs to make people feel, and build from there. As design professor Bruce Claxton once said, “people are seeking out products that are not just simple to use, but a joy to use.”

Living designs focus on the viewer's experience, not just your message. Take responsibility for the story you want viewers to experience and incorporate sensory design to move your audience with beauty and delight!

See more great ideas like this!
Click here to visit the All Star Printing - Ideas Collection.
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MARKETING
Marketing Tip
Webinar Landing Pages
BUILD EXCITEMENT FOR YOUR WEBINAR EVENT

Dedicated webinar landing pages are a great way to boost registrants, educate your audience, and build excitement for your webinar event. In addition to the obvious call to action and email capture form, here are a few things to include on a webinar landing page:

  • A video teaser can be a great way to provide a sneak peek showing the webinar’s content.

  • Include social proof, such as customer testimonials and reviews for your products and services.

  • A countdown timer can be a great way to build excitement and add a sense of urgency to sign up for your upcoming webinar.

  • Include social media buttons so your audience can follow you online and learn more about your business or organization.

  • Include links to view previous webinar recordings. This can also help customers learn about the various offerings you provide.

  • Photos of highlighted speakers can help boost credibility and personalize the user experience.

If you’d like help promoting an upcoming webinar or webinar series in print, our team can suggest various cost-effective and creative ideas. Give us a call today!

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Uncommon Product
Retirement Celebration
CELEBRATE A SOON-TO-BE RETIREE

After years of dedicated service, a well-deserved retirement is worthy of a celebration! Here are a few creative ideas to help celebrate a soon-to-be retiree.

  • Postcard invitations are an affordable and efficient way to spread the word and can be mailed or handed out at your business or local events.

  • Statement stuffers announcing a retirement party are a great way to spread the word to customers about an upcoming celebration. They can be added to monthly mailings or included with purchases.

  • Stickers are a fun way to add a thoughtful date reminder or build excitement and are a great way to make your announcement stick on receipts, mailings, invitations, and much more.

  • Door hangers are a fun and personalized way to spread the word in a small community or neighborhood.

  • Posters are a great way to honor the retiree. They can feature photos, inspiration quotes, and include a thoughtful message of thanks, and can even be signed by all party attendees as a keepsake.

If you’d like other creative ways to spread the word in print, our team of print professionals would love to help!

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TECH
Tech Tip
Ways Kids Hide Smart Phone Apps
POPULAR WAYS THAT KIDS HIDE APPS

If you are the parent of a tween or teenager, it’s essential to know what apps and types of content are on their phones. Even if you review your child’s phone, they can hide apps and other content. Here are a few popular ways that kids can hide apps on a smartphone:

  • A simple way to hide apps is burying them in folders that are either mislabeled and/or dragged to pages on the far right, so they are not visible at first glance at a folder.

  • Many smartphones have a “hide applications” feature built-in. When “hidden,” the app is out of view and not available. Or the settings on apps can be changed to turn off “Show in Search,” and you can choose to toggle off “Show App” so they don’t appear as they typically would.

  • There are also many apps that hide apps. For example, the app “Calculator Lock” features a calculator which looks like and can be used exactly as the system calculator but actually hides private photos, videos, and files behind the calculator interface, requiring a password to view the content. Other examples include AppLocker, Hide It Pro, and Vault Hide.

When it comes to keeping your kids safe, it’s best to have an open dialogue about technology. And it doesn’t hurt to use parental controls and monitor their smartphone activity. Most kids are not malicious, but all kids need guidance on staying safe online.

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Fun@Work

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